Yolo Group - the next chapter

The Yolo Group is in the final stages of securing two UAE B2B Vendor licences and is accelerating its strategic shift to a single regulated brand: Yolo.com

When we started Yolo more than a decade ago, we were driven by curiosity and conviction. We believed in crypto before most people even understood it, and we believed gaming could be fun, fast and fair in ways the industry hadn’t yet imagined. To make that vision real, Curaçao gave us the framework we needed. It was one of the only jurisdictions in the world where crypto gaming was possible, and it gave us the freedom to innovate, scale and build disruptive brands like Sportsbet.io and Bitcasino.io that went on to define what crypto gaming could be.

Those brands are the foundation of Yolo’s success. They have carried our culture, introduced millions of people to a new kind of entertainment, and they remain hugely successful today. I’m proud of what we achieved, and I’m grateful to every colleague, partner and customer who have been part of that journey.

But the world has moved on and so have we. Crypto is no longer niche. Regulators and financial institutions are finally recognising the transformative role it plays. Players everywhere expect speed, accessibility and inclusion as standard. What was once radical is now becoming mainstream.

Furthermore, it has become abundantly clear that domestic regulators who are offering licenses are not keen on other group operations continuing to operate in pre-regulated markets. In other words, you cannot be white and grey; you have to pick a side. This means a crossroads has been reached, and a decision must be made. Do we go left or do we go right? Throughout our history at Yolo, we have always tried to do the right thing, which usually doesn't mean the easier route - but in this case, the choice, albeit difficult, was relatively clear for us….

It’s therefore our responsibility to bring the crypto casino experience to regulated domestic markets, working within sensible frameworks and combining speed and freedom with safety and oversight.

That’s why we’ve decided it’s time for our next chapter: to bring the best of what we’ve built into Tier-1 regulated markets. This isn’t about walking away from the past. It’s about taking everything we’ve learned, everything we’ve pioneered, and applying it in environments where operators, regulators and players can work together, creating a stronger and more sustainable ecosystem for everyone.

Our future strategy centres on a single, unified and Tier 1 licensed brand: Yolo.com.

Bombay Casino, our land-based casino licensed in Estonia, will soon launch a seamless digital arm, Yolo.com. This provides a clear narrative and sharper focus in licensed, regulated markets — where we firmly believe the future of gaming lies.

We have spent the past three years monitoring and preparing for the potential of this strategic shift. The next stage will connect land-based excellence with digital innovation: from seamless wallet experiences across physical and online play, to MiCA-compliant cryptocurrency payments in regulated land-based and online casinos.

We are in the final stages of being awarded two GCGRA B2B Vendor licenses, and we’ll continue developing in Estonia before expanding into markets like Canada, Sweden and Finland. The direction is clear: the regulated landscape is the future of gaming, and we’re ready to lead with the same fearless innovation that got us here.

I couldn’t be prouder of how far we’ve come, and I couldn’t be more excited about where we’re going. I want to sincerely thank everyone who has been part of Sportsbet.io and Bitcasino.io - it's been a crazy ride to the moon. I am, however, very much looking forward to Yolo’s next chapter.